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If your Facebook or Google Ads are driving traffic but your Shopify store isn’t converting, you don’t have a traffic problem — you have a conversion leak. Here’s how to find it, fix it, and finally make your ad spend pay off.
You’re getting clicks. Traffic is up.
Your ads are running fine — even your CTR looks healthy.
But sales? Flat.
You’ve optimized campaigns, swapped creative, tested audiences… yet revenue hasn’t moved.
Here’s the truth: the problem isn’t your ads. It’s your store.
At Sales Leak Labs, after auditing hundreds of Shopify and WooCommerce stores, we’ve seen the same pattern again and again — traffic is not the bottleneck. Conversion is.
Most eCommerce founders think they have a marketing problem.
What they really have is a leaky bucket problem — their funnels bleed sales after the click.
This article breaks down exactly why that happens and how to fix it so every pound you spend on ads turns into measurable revenue.
Traffic amplifies what’s broken.
You’ve heard it everywhere:
“Just increase ad spend.”
“Add another channel.”
“Hire a growth agency.”
That advice works — until it doesn’t.
Because if your store leaks conversions, all you’re doing is spending more to lose more.
Let’s say your store converts at 2%.
If you spend £5,000 a month on ads and get 10,000 visits — that’s 200 sales.
Double your ad budget, double your traffic… and what happens?
Still 2%. You just wasted £5,000.
Traffic isn’t your growth lever — conversion rate is.
Every 1% lift in conversion equals a 50% lift in profit without touching your ad budget.
When we audited 100+ Shopify brands, we found the average store wastes 60–80% of potential revenue simply because they never fix leaks in their funnel — from landing page to checkout.
Every 7-figure brand we’ve worked with uses this checklist before scaling ads. It exposes the leaks that drain conversions — so you fix profit before chasing growth. Download the Sales Leak Checklist used by top-performing Shopify stores.
You don’t have an ad problem. You have a post-click problem.
Your ads are doing their job — attracting attention.
But once visitors land, your store fails to convert that attention into action.
Here’s what we find in almost every audit:
If this sounds familiar, it’s not because you’re doing anything “wrong.”
It’s because most eCommerce advice focuses on traffic and ignores conversion mechanics.
We’ll personally record a 10-minute video showing the top 3 leaks stopping your sales — and how to fix them. No pitch. No fluff. Just actionable proof.
You don’t need more traffic — you need a system that converts the traffic you already have.
Once the leaks are fixed, scaling becomes simple math.
If your store goes from 2% → 4% conversion, that’s double the sales on the same ad spend.
This is what our clients experience inside the 90-Day eCom Growth Accelerator.
It’s the hands-on program where we install the systems that make growth predictable:
The result?
You stop guessing and start scaling.
Every click from your ads now hits a store that prints conversions, not leaks them.
Most founders believe more ads = more growth.
It’s the biggest lie in eCommerce.
Fix the leaks first.
Then, and only then, pour fuel on the fire.
Because traffic doesn’t make you money.
Conversion does.
In 90 days, we’ll turn your store into a conversion engine — offers, flows, and systems that scale profit without chaos or burnout.
Sales Leak Labs is a UK-based eCommerce growth agency. We specialise in conversion optimisation, paid ads, SEO, and email to drive profitable sales.
Sales Leak Labs is a Shopify Partner agency and SEMRush certified agency.