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Your ad spend is rising, but profits aren’t. The fix isn’t higher prices — it’s smarter offers. Here’s how to boost your Average Order Value using proven psychological triggers and store tactics that make customers happily spend more.
Every founder hits this wall:
ad costs go up, margins shrink, and you start thinking, “Should I just raise prices?”
Don’t.
Because price isn’t your only lever — perceived value is.
We’ve audited hundreds of Shopify stores at Sales Leak Labs, and the fastest way we’ve seen brands boost profit is by increasing AOV — the amount each customer spends — without touching pricing at all.
Let’s break down 5 strategies that raise AOV instantly, backed by conversion psychology and data from real client tests.
People buy perceived value, not price tags.
When visitors land on your product page, they’re deciding if the deal feels good, not if it’s cheap.
That means your first goal isn’t lowering prices — it’s increasing perceived gain.
Include bonuses or add-ons that feel high-value but cost you little.
Example: a skincare brand added a “free travel pouch” to bundles — conversions up 23%.
Risk reversal increases spending confidence.
“60-Day Money-Back Guarantee” raised AOV by 18% in one of our client tests.
Show the higher-priced option first. Humans compare, not evaluate in isolation.
Example: show a £120 bundle before your £60 product — the £60 now feels like a deal.
Sales don’t match the effort. Before you spend another pound on ads, grab the Sales Leak Checklist. Find the silent killers hiding in your store and plug them fast.
AOV grows when you make “yes” the easiest decision.
Customers spend more when your store makes upsells effortless.
Don’t just group random products — bundle around outcomes.
Example: instead of “Buy 3 for £90,” try “Complete Skincare Set — Cleanser, Serum, Moisturizer – Save 20%.”
That small shift reframes quantity as solution.
Add relevant one-click upsells: accessories, refills, or limited add-ons.
Average lift across our audits: 8–22%.
Example: a jewelry store added “Pair it with matching earrings” at checkout — 14% more revenue overnight.
And make the CTA language irresistible:
“Yes, add this to my order!” beats “Add to cart” every time.
We’ll open your store, hit record, and walk through exactly what’s broken and why you’re losing sales. One video. 10 minutes. Real fixes.
Sustainable profit comes from systems, not luck.
You don’t want “one good month.” You want predictable revenue.
That’s why the best brands build AOV systems, not AOV hacks.
Inside our 90-Day eCom Growth Accelerator, we install:
When this system’s in place, every campaign, influencer, or ad spend produces compound profit — not guesswork.
Raising prices is lazy.
Engineering value is powerful.
You don’t need new products or ads — you need better systems that make customers want to spend more.
Stop chasing “more traffic.”
Start optimising the spend you already earn.
Because your biggest profit jump isn’t in your next campaign —
It’s in your next checkout.
The 90-Day eCom Growth Accelerator installs our entire leak-fixing and scaling system inside your business — from audit to execution.
Sales Leak Labs is a UK-based eCommerce growth agency. We specialise in conversion optimisation, paid ads, SEO, and email to drive profitable sales.
Sales Leak Labs is a Shopify Partner agency and SEMRush certified agency.