proven results

Case Studies: Fixing Sales Leaks in Action

Here’s how plugging leaks and building growth systems delivered results for eCommerce brands.

Cheap Furniture Warehouse — Plugging Leaks Across Online & Offline

Cheap Furniture Warehouse relied on foot traffic, eBay, and Facebook, but lacked a proper growth system. Sales were inconsistent, branding was weak, and their physical location was hidden.

Built a Shopify store with cross-selling features and flexible payments.

Launched Meta Ads (peaking at 11x ROI) and Google Ads for local search.

Introduced affiliate marketing (AWIN), which grew to 60% of online revenue in 6 months.

Redesigned outdoor banners and added motivational stair signs, boosting in-store visits.

Optimised SEO and email flows, generating strong organic sales and recovering abandoned baskets.

x11

ROI on Meta Ads

60%

of online sales from affiliates in 6 months

increase in store foot traffic within one week

4,000+

daily Google impressions by month 2

Pet Supplies Store — From Low Basket Value to Repeat Customers

A mid-sized online pet shop was struggling with low average order values and high checkout abandonment. They had plenty of traffic, but most visitors only bought one item and rarely returned.

Rebuilt product pages with stronger descriptions, trust signals, and lifestyle images.

Added smart cross-selling and upselling (e.g. “Complete the set” for leashes, toys, and treats).

Streamlined the checkout flow to reduce friction and cut abandonment.

Implemented email flows for abandoned baskets, replenishment reminders (e.g. food every 30 days), and loyalty offers.

+25%

average order value (AOV)

-30%

checkout abandonement

18%

monthly revenue generated from email flows

increased repeat purchase rate

Supplement Brand — Building Predictable Recurring Revenue

An online supplement store relied on one-off purchases, leaving revenue unpredictable and retention weak.

Redesigned product pages with clearer health benefits and customer testimonials.

Streamlined checkout with subscription options at purchase.

Built email flows for replenishment reminders and loyalty rewards.

Added a “Subscribe & Save” offer, locking in repeat orders.

40%

of new buyers opted for subscriptions

20%

of monthly revenue comes from email flows

+35%

customer lifetime value (CLV)

+27%

conversion rate

Fashion Brand — Turning Browsers into Buyers

A DTC fashion label had huge traffic from ads and influencers, but poor conversion.

Rebuilt product pages with reviews, size guides, lifestyle images.

Added cross-selling (“Complete the Look”).

Simplified mobile checkout flow.

Implemented back-in-stock and abandoned cart emails.

+32%

conversion rate

+22%

average order value

15%

monthly revenue from email automation

-28%

bounce rate

Case Studies: Fixing Sales Leaks in Action

Cheap Furniture Warehouse — Plugging Leaks Across Online & Offline

Pet Supplies Store — From Low Basket Value to Repeat Customers

Supplement Brand — Building Predictable Recurring Revenue

Fashion Brand — Turning Browsers into Buyers

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