Services
eCommerce strategy and platform planningShopify design and developmentBrand identity and art directionCustom Liquid developmentShopify Flow automationProduct merchandising and related-product logicPaid search and paid social managementOutdoor advertising creativeBRADFORD · BUILDING FOR THE UK & BEYONDSHOPIFY PARTNERCUSTOM-CODED, NEVER COOKIE-CUTTER
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SHOPIFY · MULTICHANNEL ECOMMERCE · GROWTH
Cheap Furniture Warehouse
From an eBay-only furniture seller to a branded multichannel eCommerce operation—with a custom Shopify storefront, connected inventory, automation and paid campaigns delivering up to 10× ROAS.
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FROM MARKETPLACE TO OWNED ECOMMERCE
Building an owned sales channel without breaking the operation behind it.
Cheap Furniture Warehouse had built its early sales through eBay, but the marketplace could not provide an owned brand experience, flexible merchandising or a direct customer relationship. The first phase was to create a Shopify website connected to the existing eBay inventory and listings, allowing the business to begin selling through its own storefront without creating a disconnected catalogue or an unmanageable second workflow.
As the operation grew, the multichannel setup matured. After roughly a year, the business moved fully to Linnworks and began managing inventory, listings and sales channels from one central system. The website therefore had to evolve with the operation rather than remain a one-off build.
THE COMMERCE SYSTEM
One business, several connected channels—and one operation behind them.
Shopify storefront built around the furniture catalogue
Initial connection to eBay inventory and listings
Later migration to central Linnworks management
Shared catalogue and stock control across channels
Custom Liquid components where the theme was not enough
Shopify Flow automation for repeatable operational tasks
Advanced related-product merchandising
Promotional collection and campaign support
BRAND, MERCHANDISING & ACQUISITION
A clearer brand and a storefront designed to sell more than the first product.
Sales Leak Labs created the new Cheap Furniture Warehouse visual identity and carried it through the Shopify experience, campaign creative and large-format outdoor advertising. Product pages were developed to make value, delivery, finance and product information easier to understand, while advanced related-product logic created stronger onward journeys through the catalogue.
The work continued beyond the build. Google, Meta, Awin and email activity were coordinated around the same commercial priorities, with paid campaigns producing returns of up to 10× ROAS. The relationship has remained long-term and iterative: storefront improvements, merchandising, automation and acquisition evolve together rather than being handled as disconnected projects.
COMMERCIAL RESULT
Up to 10× return on ad spend—supported by a storefront and operation built to convert demand.
The result is not attributed to one campaign or one redesign. It comes from connecting the brand, catalogue, customer journey, inventory operation, automation and acquisition strategy—and continuing to improve them over time.
Technology
ShopifyLiquidShopify FlowLinnworkseBay integrationsGoogle AdsMeta AdsAwinKlaviyoResults
Owned eCommerce channel launched from an eBay-only starting pointMultichannel catalogue and inventory operation establishedUp to 10× return on ad spendNew visual identity applied across digital and outdoor touchpointsAdvanced related-product journeysCustom operational automationLong-term commercial growth supportSHOPIFY & GROWTH
Need an eCommerce system that can grow beyond a single sales channel?
We build the storefront, integrations, automation and acquisition strategy around how the business actually operates.
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